The TopicLift library
Guides, analysis and practical resources for digital publishers working with Google Discover, Search and editorial data.
Search Updates
Google Search Console can now isolate traffic from image-based searches such as Google Lens and Circle to Search. Here is what publishers can measure, what the new report does not reveal, and how to turn multimodal data into useful editorial signals.
Publishing Strategy
MCP can turn editorial analytics from a collection of dashboards into a conversational layer. See how publishers can query Search, Discover, traffic and content data with AI while keeping access controlled and read-only.
Search Updates
Google Search Console Platform Properties extend measurement beyond a website. Learn what publishers should compare across web, video and social content.
Google Discover
Google Search and Discover can send traffic to the same article, but they represent different audience behaviours. Learn which metrics publishers should compare, which should remain separate, and how to turn both sources into editorial decisions.
Google Discover
A step-by-step checklist for diagnosing a Google Discover traffic drop, separating reporting anomalies, algorithm updates, technical problems, topic decline and changes in click-through rate.
Google Discover
A practical method for grouping Google Discover pages into editorial topics, measuring their momentum, and deciding what to publish, update, monitor, or stop covering.
Google Discover
Google Discover can become a major traffic source for publishers, but it is also difficult to predict. This guide explains how Discover traffic works, which metrics matter, why visibility drops, and how to investigate changes before modifying your editorial strategy.