About TopicLift
Built by a publisher, for publishers.
TopicLift started from a simple frustration: publishers have more data than ever, but very little help deciding what to do with it.
Publication content, first-party traffic, Search Console, Google Discover, Google News and affiliate signals often live in separate places. TopicLift connects those signals so an editor can review the evidence and choose a practical next step.
verifiedTopicLift suggests. Editors decide and act.
One question connects the sources
What was published, where it belongs and how it is connected.
Which pages and topics are gaining visibility across Google surfaces.
What readers are doing now, including engagement and outbound signals.
What deserves attention, an update, a relaunch, monitoring or a closer look.
What should we do next?
More data was not the answer.
Publishers can inspect traffic analytics, Search Console, Discover, their publishing platform, affiliate performance and realtime activity. Each source is useful, but each one describes only part of the editorial picture.
The practical questions are different from “what is the number?” They are: what deserves attention today, whether an article is gaining momentum, and whether the next move is to publish, update, monitor or wait.
- priority_highWhat deserves attention today?
- trending_upIs this article gaining momentum or fading?
- edit_noteShould we publish something new or improve what already exists?
- exploreIs Discover showing a meaningful pattern or just a short-lived signal?
- conversion_pathWhich articles attract attention but fail to carry readers further?
From an internal need to a product.
TopicLift did not begin with the idea of creating another analytics dashboard. It came from the practical need to understand what was happening across editorial websites, especially across Google Discover, Search and News.
It started from the daily needs of a WordPress publisher and has evolved into an editorial intelligence platform for publishers using WordPress, other CMSs and custom publishing platforms.
The problem was not accessing numbers. The problem was connecting those numbers to editorial decisions: deciding what to inspect, what to refresh, what to connect and what to leave alone.
That need gradually became a product for other publishers facing the same tension between a growing amount of evidence and a shrinking amount of time to act on it.
Meet the founder.
Simone Rodriguez
Founder of TopicLift
Simone built TopicLift from direct experience with online publishing and the daily challenge of understanding what is really working across content, Search Console, Google Discover and realtime traffic.
The product grew from wanting something more actionable than another collection of charts: a workspace that helps an editor connect evidence to a decision while keeping the final call with the people responsible for the publication.
What TopicLift believes.
Evidence before assumptions
TopicLift starts from measurable signals. Interpretations and recommendations should remain grounded in the data available.
AI should explain, not invent
AI can connect signals and make complex data easier to act on, but it should not fabricate traffic, causes or opportunities the evidence does not support.
Editors stay in control
TopicLift supports editorial judgment. It does not publish or change articles automatically, and every recommendation remains open to review.
TopicLift suggests. Editors decide and act.
Building TopicLift with publishers.
TopicLift is currently an independent, founder-led project in private beta. The product is evolving closely alongside the publishers using it, with real editorial workflows taking priority over feature accumulation.
- forumDirect feedback helps reveal which decisions are genuinely useful.
- editor_choiceReal publishing constraints matter more than generic analytics checklists.
- tuneThe goal is a focused editorial workspace, not more noise around the numbers.
See what TopicLift finds in your Discover traffic.
Apply for the Private Beta and receive a free diagnosis built around your publication and its available signals.